Useful Website Tools

We sometimes run across online tools that can show you how to make improvements to your website. Here are two really good ones: Website Grader: http://websitegrader.com/ Just fill in the URL of your website (and if you wish some of your competitors) and it will give an overall score reflecting things like website traffic, SEO, and social popularity. It will also give you some ideas on how to improve your website. Browser Size: http://browsersize.googlelabs.com/ From Google, this one helps you visualize how much of your web page others can see. This is useful when originally designing a page, but also later on when you add  a new element and want to make sure that the majority of your users can see it without scrolling. Both of these are simple but effective tools – enjoy! And Happy New Year from...

Search Engine Optimization – Raise Your Visibility Through Link Building

In the last few months we have talked a lot about what you can do internally to improve your sites ranking on the search engines. We looked at finding and using your keywords in the Page Titles, Page Content, Image Tags and using Proper Coding to up your sites rank. There is another very important aspect of getting your site ranked high on the search engines: link building. This is the practice of obtaining or creating links on other web sites back to your site. There are a number of ways to go about this. Here are a few suggestions: Blogging – Set up a blog for your website and create keyword rich content which will be of interest to your clients and prospects. Then let the world know it’s there with ads, links from your site, links from your newsletter and RSS feeds. You can also connect your blog to your Facebook, LinkedIn and other social media accounts and also set it up to automatically send out as a newsletter. All these would create links back to your website. You can learn more about blogging from these articles. Social media sites – Set up business accounts for your company on Facebook and LinkedIn. and keep them current by updating them with keyword rich information. Be sure to link your posts back relevant pages on your website. Write articles – Write and submit keyword rich articles to article directories like Ezine, www.goarticles.com or www.articlecity.com or use an article submission service such as SendArticles. Write press releases – Write and submit keyword rich press releases to sites like PRweb or...