QuickBits: Are you still there?

A basic principle of promotion, whether on the internet or off, is to keep communicating to your customers – old and new. If you don’t send out advertising to your old customers you fall off their “radar screen” and they will shop elsewhere. And if you don’t...

QuickBits: Can you see me now?

Transparency – also known as honesty – can sound scary at first. Few businesses want to air their dirty laundry. But the online world we live in now requires a business to be visible at all times, and that may require showing some bad along with the good....