B2B Marketing Steps
Your B2B customers don’t have to only listen to what you say – they can simply search on the web and find what your competitors offer, too. They are sophisticated buyers and will certainly do that. But you can make your presence and your message much more powerful by implementing a series of fundamental marketing steps to lead your prospects to your doorstep ready to do business with you.
This article covers your sales “funnel”, naming and finding your audience, advertising based on researched data, measuring your results and constant improvement.
Read the full article here: http://marketing.linkedin.com/blog/5-ways-to-boost-your-b2b-marketing-into-overdrive/
Write and Review
This article makes a good analogy of a marketing plan and a training program (as in training for a marathon). You don’t just decide at the beginning of the year that you’re going to run a marathon in November and then just hope you’re ready when the big day arrives. Rather, you make plans for your weekly runs, measure your progress and fix problems when they arise. You keep track and constantly improve.
Read the full article here: https://www.mainstreetroi.com/why-your-marketing-plan-is-a-training-program-not-a-report/
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