by Joel M | Feb 10, 2016 | Online marketing, QuickBits
If I called you on the phone I would, well, just talk to you. I wouldn’t think about how to structure my sentences or my paragraphs. I wouldn’t try to sound official or use broad generalities to impress you with my knowledge. I’d just talk to you. And that’s what you...
by Joel M | Jan 28, 2016 | Online marketing, QuickBits, Website improvement
Orange button or purple button? “Add to Cart” or “Buy Now”? Ask for a phone number or just an email address: All of these are questions that might go through your mind when looking at your website and trying to decide which design is going to drive the most sales....
by Ron P | Dec 7, 2015 | SEO, Website improvement
In my last two articles on Optimizing for Local Search (https://www.citycent.com/category/seo/ ), I discussed finding and using your keywords to increase your visibility to the search engines for local searches. In my next two posts, I will give you some ideas for...
by Joel M | Nov 17, 2015 | Blogging, CMS, Online marketing, QuickBits
A basic principle of promotion, whether on the internet or off, is to keep communicating to your customers – old and new. If you don’t send out advertising to your old customers you fall off their “radar screen” and they will shop elsewhere. And if you don’t...
by Joel M | Nov 12, 2015 | Online marketing, QuickBits
Transparency – also known as honesty – can sound scary at first. Few businesses want to air their dirty laundry. But the online world we live in now requires a business to be visible at all times, and that may require showing some bad along with the good....
by Joel M | Sep 29, 2015 | Online marketing, QuickBits, SEO, Website improvement
Keywords. Time and again we’ve been told that you need to know your keywords. What are they? They’re the words that are key to your business. They are what unlock the treasure chest of new customers. They are the words that describe your business. They are “of...
by Joel M | Sep 16, 2015 | Online marketing, QuickBits
We have a written marketing program at CityCenter. It is an overall plan of objectives to achieve and activities to do to get there. From that we pull which ones we’re going to get done that week. If you’re the type to be really organized then you make a daily...
by Joel M | Aug 25, 2015 | Online marketing, QuickBits, Website improvement
One of the best ways to get search engines to notice your website (and rank it higher) is to regularly be posting new content to it. These days this is known as “content marketing” or “inbound marketing” – writing something (content) so people and search engines...
by Ron P | Aug 20, 2015 | SEO
In my last article, Optimizing for Local Search, I talked about ways to determine which keywords you want to use to optimize your website. Now that you have your list of words, what do you do with them? It is always a good idea to refine your list using Google’s...
by Joel M | Aug 18, 2015 | Online marketing, QuickBits, SEO
For a business, your website is a core component of your marketing plan. But it doesn’t do you any good if nobody ever sees it. Do you wonder how to make your website make the phone ring? bring your more customers? or sell more products? In fact there are lots of...
