The CityCenter boys, Joel and Ron, are pleased to present this e-newsletter aimed at making your website more effective and productive. Each month we will pass on the best marketing ideas we come across as we keep ourselves current on the latest technologies and techniques for the web. And we'll let you know about our new services and capabilities, too.

This month's articles, gleaned from our friends at ClickZ.com (one of the better sources of web insights and ideas), deal with Email Marketing and how it can get more people to your site. Email is, after all, the number one activity for most web users.

Introducing Email Marketing
by Nick Usborne
The article talks about email newsletters and why they are so effective. A good example of this type of marketing is the newsletter you're reading.
http://www.clickz.com/em_mkt/em_mkt/article.php/818071

I'll Kiss You Unless You Tell Me Not To
by Nick Usborne
This article introduces the concept of Opt-in vs. Opt-out mailing lists. Webster's defines Opt as "to make a choice; especially: to decide in favor of something". This article shows different ways of allowing your clients to Opt to get your mailings. This list is Opt-out for our clients and Opt-in for anyone else.
http://www.clickz.com/article.php/812411

If either of these articles pique your interest in doing Email Marketing... call us!

Missed an issue? Check out the Marketinglist Archives at www.citycent.com/archives.