The Marketinglist
February 2000
Do you really know what you're doing?
This has been an interesting month on the web marketing circuit. Their were lots more articles on e-mail marketing, some general marketing advice and the two we chose for this newsletter.
This month's choices, "Talking to Yourself in an Elevator" and "What's Your Marketing Model?", are a series by one of our favorite writers, Nick Usborne. One of the smartest net marketers we've discovered, Nick's insights in these articles apply both on and off the web.
We hope you find these articles useful and invite your feedback. Tell us what you think and let us know what other areas you'd like us to cover. Also feel free to forward this e-mail to a friend you think might profit from it.
Talking to Yourself in an Elevator
by Nick Usborne
This article introduces the "elevator pitch" as a way to gain real insight into your company, its business model and what it really does. We highly recommend trying this exercise.
http://www.clickz.com/article.php/820381
What's Your Marketing Model?
by Nick Usborne
This article takes the "elevator pitch" into new territories by applying it to your marketing. This can help define your marketing model so you can compare it to what's really happening.
http://www.clickz.com/article.php/820631
We hope you find these articles enlightening.
Call CityCenter Co. if you'd like to discuss improving your website or it's effectiveness.
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