Hello again from CityCenter.

We did a presentation last month on web marketing for the Pasadena Chamber of Commerce in which we compared a website to a salesperson. We asked does the look, the content and the feel of their websites really send out the message their companies want to send? Does their "salesperson" wear outdated or garish clothes? Does their salesperson use old brochures which sell discontinued products or show wrong prices? Is the salesperson confusing the customer rather than helping?

Our message? A website/salesperson has to be current to be effective.

With this in mind we offer a fun little article with a serious message.

Hire my eight year old and make a fortune.
by Nick Usborne
This article proposes a simple exercise to evaluate your website. We wholeheartedly suggest you have someone do this for you. (Yes, we'll do it if you ask nicely.) It could mean a big boost in the Return On Investment for your site.
http://www.forkinthehead.com/forku/nick/050199.html

Contact us to evaluate and improve your website's effectiveness.

We hope you find it helpful. Feel free to forward this e-mail to friends and acquaintances who might benefit from the data.

If you have a topic you'd like us to cover, please let us know at info@citycent.com.

By the way, things have been quite busy here with new clients, people calling and e-mailing us for proposals and current clients wanting updates. This marketing stuff really works. Call us so we can put it to work for you, too.

Missed an issue? Check out the Marketinglist Archives at www.citycent.com/archives.