The Marketinglist
April 2000
You've got a website, now do something!
"If you build it they will come."
Most everyone probably saw Kevin Costner's 1989 movie, FIELD OF DREAMS. An excellent flick which featured the now famous line "If you build it they will come."
This is a very true statement, if you live on a movie screen and want a bunch of baseball players in your backyard.
However, if you are applying it to your website or your
business you're in a heap-o-trouble.
A website floating alone on the vast ocean of the Internet
will sink. A website needs to be marketed. People have to be
told about it. They have to be told to go to it. And once
there they need to be told what you want them to do. Whether
that is BUY NOW, CALL TODAY, COME ON DOWN or SIGN UP FOR OUR
MAILING LIST.
If you're interested in improving your website’s draw, if
you'd like more hits and a higher Return On Investment, we
recommend you read this month's article carefully.
The Web Marketing Checklist: 27 Ways to Promote Your Site
by Dr. Ralph F. Wilson. It gives you 27 ways to improve your sites ROI. Some you can do immediately, some require help. Needless to say, CityCenter is here with that help. We recommend you read this one twice, maybe more. It can really help.
http://www.wilsonweb.com/articles/checklist.htm
Dr. Wilson is an E-Commerce Consultant and has been putting out his e-mail newsletter, Web Marketing Today, since 1996. It is an excellent source of e-commerce related info.
Call us at 626.449.0100 if you want to implement any of Dr. Wilson's recommendations. We'll be glad to help.
Missed an issue? Check out the Marketinglist Archives at www.citycent.com/archives.
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