responsive-web-designWe have been reading a number of articles lately on Google’s new “responsive” addition to their algorithm.

Most of these articles went into depth on what Google was doing and were pretty complex. In this article we’ll forego the technical aspects to try and make it as simple as possible to understand what Google is doing.

First, what is a “responsive” website? Wikipedia defines “Responsive Web Design” as:

“an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones.”

A responsive website “responds” to the type of device it is being viewed on. The format of the site changes to accommodate the screen size. It is just as useable on a desktop monitor, a tablet, or a cell phone. This is becoming more important as portable computing devises become more and more popular.

Google has decided responsiveness is important, so important that they have decided to start penalizing websites which are not responsive. This new criteria for rankings will go into effect on April 21st.

How much this will affect your site ranking is unknown, but it something you need to consider.

If you are unsure if your site is responsive CityCenter Co. can check it for you. Just give us a call.