In my last article, Optimizing for Local Search, I talked about ways to determine which keywords you want to use to optimize your website. Now that you have your list of words, what do you do with them?
It is always a good idea to refine your list using Google’s Keyword Planner Tool to see how frequently each of the keywords you’ve chosen are searched on and get new keyword ideas. This tool will also let you know how much competition there is for that word. (The KeywordPlanner requires a Google Ads account, which is free.)
Take your new list of keywords and prioritize them by importance to you and your site. Now start using them on your site.
1) Pick one or two keywords for each page. Use them several times in:
- the text of the page, make sure all the pages you want to come up on searches have sufficient copy (150 – 300 words)
- the page title, each page should have a unique title of 50 – 55 characters,
- the names and alt tags of any pictures on the page,
- the description and keyword tags for each page.
Then use the next keywords for the next page. Don’t try to use too many keywords on any one page, it will dilute the search results rather than help.
2) It is a good idea to be sure your homepage title contains your primary services and location. An example would be “Web design Pasadena, Website Design LA, WordPress, programming” The title contains the keywords – web design and website design; our location – Pasadena/LA; and our primary services – website design, WordPress and Programming.
3) Create separate pages for each of the main services you offer and optimize them as above. Be sure and use your keywords in the page name of any new page you create.
If your site was created in a content management system, such as WordPress, there are plugins which will help. Or, we would be glad to give you a hand. Call CityCenter now at 626,449.0100.