Say it clearly. Say it fast. Make it easy.
That’s how you write for the web.
If you don’t, they won’t understand. And they’ll leave.
You probably know it from your own experience – when you’re looking for something on the web you want the data fast.
- Are you looking for the hours a store is open? It better show up on the home page.
- Does this online company sell what you’re looking for? Their home page better tell you how to find it fast.
- Need to digest something that is complicated? The web page should have major points in larger type, key words in bold and bullet points.
As a business person you want people who come to your website to get your message. They don’t have a lot of time. So what do you do?
Here are 9 simple steps to follow when you write the content for your web pages and articles. (From 9 Simple Tips for Writing Persuasive Web Content)
- Treat your web visitors like wild animals. (read the article, it will make sense)
- Put your most important information first.
- Don’t try to be clever or creative.
- Write for scanners.
- Use familiar words.
- Write for lazy people.
- Expect people to arrive anywhere on your website.
- Make it easy for hunters to find you.
- Make a visual impression.
More words on your website won’t make it easier for people to understand what you do. Or how you do it. Or how they can buy what you have to offer.
Keep it short and keep it simple – then you’ll win.
Read the full article to get even more information on how to write for the web: 9 Simple Tips for Writing Persuasive Web Content
Contact us to tell us how we can help you communicate to your customers so they know you’re there!