A basic principle of promotion, whether on the internet or off, is to keep communicating to your customers – old and new. If you don’t send out advertising to your old customers you fall off their “radar screen” and they will shop elsewhere. And if you don’t promote to potential new customers they’ll never find you.
One of the most powerful methods of ongoing communication is to have a blog for your company. If you built your website in a Content Management System such as WordPress (a CityCenter specialty) the blog feature comes with the package.
All you have to do is write the blog article and post it on your website.
Easier said than done, right?
So maybe writing a blog isn’t the easiest task for you to do – but here’s some help! The Blog Tyrant website is a great resource for ideas on how to write and promote your blog. Their recent article How to Write the Perfect Blog Post: A Complete Guide to Copy is a step-by-step cheat sheet to walk you through the process. It covers all of the important steps:
- Generate your idea
- Develop headline
- Write introduction
- List out the main points
- Open up tabs
- Write a base of 2,000 to 2,500 words
- Add bonus material
- Don’t finish topic/pose question
- Select main photo
- Publish at peak time
Each step is expanded on with bullet points for further help. You can read the full article here.
Contact us to tell us how we can help you communicate to your customers so they know you’re there!