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Imagine, one of your good customers calls and says “I tried going to your website but I get a warning that it’s not safe – I think you’ve been hacked.” You rush to your computer and try to bring your site up – you get the same message. You ignore the...

QuickBits: What should I say?

Calling your existing customers every so often to stay in touch just isn’t practical. The next best thing? Send emails. Sure, you get lots of emails and delete most of them, so it’s easy to think that they won’t work when you want to promote your business. But in...

QuickBits: Are you talking to me?

If I called you on the phone I would, well, just talk to you. I wouldn’t think about how to structure my sentences or my paragraphs. I wouldn’t try to sound official or use broad generalities to impress you with my knowledge. I’d just talk to you. And that’s what you...