If I called you on the phone I would, well, just talk to you. I wouldn’t think about how to structure my sentences or my paragraphs. I wouldn’t try to sound official or use broad generalities to impress you with my knowledge.
I’d just talk to you.
And that’s what you need to do when you are marketing your business – in your emails, on your website, with your social media posts.
It is easier said than done to be “conversational” in your marketing writing, but it can be learned. Here is an article that gives 7 tips to write like you talk and really communicate with your audience.
- Quit writing to everyone – a crowd isn’t going to read what you’re sending them, just one person. Write like you’re talking to your best customer.
- Don’t write to impress – you’ll sound pompous if you try to sound important. Keep it simple and your message will get across.
- Make it a two-way conversation – don’t just talk about yourself or your company, put the emphasis on the reader so they know how you’re going to help them.
- Add a dollop of personality – when you talk to somebody in person your personality comes across. Don’t hide behind stiff language when writing, sound like yourself.
- Engage with questions – You ask questions when you’re talking face-to-face so don’t you think it’s ok to do that when you’re writing, too?
- Shorten your sentences – Chances are this is how you talk, so write that way also.
- Follow the rules, but break some, too – Write to be clear and communicate. Grammar rules can help you do that, but writing in a way that people will read and understand is the real objective.
The source article is well written and a fun read, check it out: How to Write Conversationally: 7 Tips to Engage and Delight Your Audience
Contact us to tell us how we can help you communicate to your customers so they know you’re there!