image of treasure chest with gold piecesKeywords. Time and again we’ve been told that you need to know your keywords.

What are they? They’re the words that are key to your business. They are what unlock the treasure chest of new customers. They are the words that describe your business. They are “of paramount or crucial importance”.

But that then begs the question of “what are my keywords”? What would somebody ask Google if they are looking for my type of business?

Luckily, there is help. It’s freely offered by Google – Google’s AdWords Keyword Planner. While using AdWords may be daunting initially, this excellent article, 3 Ways to Perform Basic Keyword Research, in 2015, takes you through the process step-by-step.

You don’t have to buy any ads. You don’t have to pay for an account – you can use any Google login (like GMail or Google+) to set up an AdWords account. Then you can tap the wealth of actual search data that Google has.

Check out this great tutorial on AdWords Keyword Planner and unlock the treasure chest for your business! 3 Ways to Perform Basic Keyword Research, in 2015