Posts Tagged ‘writing blogs’

More companies are starting a blog and using it to stay in touch with their customers. Maybe you are one of those companies, or perhaps you are still taking a look at it or wondering what you would put in a blog.

Here are two terrific articles about business blogging. The author, Rebecca Lieb, is very well-known and respected in the social medial arena and her advice is always thoughtful, straightforward and useful.

Here are some of the things she addresses:

• Who should blog in your company?
• What does a blog have to do with getting found in the search engines?
• What should you blog about?
• How do you start blogging?

There’s lots more in the two articles – we hope you enjoy them and find them useful.

Business Blogging FAQs
Business Blogging FAQs, Continued

It started with websites – a new technology that allowed anybody with Internet access and a hosting account to publish information that the world could see – and see it instantly! No printing costs, no mailing costs. And that started only about 15 years ago.

They're listening

Then came blogs – an even simpler way to get your message online. An easy inteface to use to type in what you want to say – and people see it instantly.

But now that you’re a “writer” who is going to be “published”, what do you write? My mother would be the first one to tell you that I never wrote (snailmail) letters. She paid for me to phone home. Email has been a boon to both of us, but I still don’t usually sit down to write articles or get all chatty with emailing friends.

But I do enjoy what I do as a developer (programmer) with CityCenter. I enjoy learning about new online technologies and determining which ones look like they’ll be of the most benefit to our clients. We like to help our clients improve their websites and help their customers. So that’s what I write about in our blog.

Here is an article I read recently that really gave me some direction and ideas on how to make this blog worthy of reading: Use Blogs to Extend Social Reach, Drive Online Sales. It has some tremendous tips on wrting blog articles – I hope you find it useful!

(image courtesy of http://www.flickr.com/photos/jenniferdebeer/)

Blogs are now one of the most effective ways to get known on the Internet. They are easy to set up, give you an easy interface to upload content, and include other goodies (such as RSS or news feeds) at no extra charge. You can make them look how you want with free themes and add functionality with hundreds of plugins.

But where do you start? Here is an online slideshow from Compendium Blogware that explains “Writing the Perfect Blog Post”:

With these few simple rules you’ll be on your way to telling the world what you know and how your business can help them.