What are you doing to market your website?

We have long said, “A website is a marketing tool which needs to be marketed.” You can’t just put a website up and hope people will find it. You can’t count on Google and other search engines to send everybody who searches for your keywords. You have to drive traffic...

Get Protection Now

Imagine, one of your good customers calls and says “I tried going to your website but I get a warning that it’s not safe – I think you’ve been hacked.” You rush to your computer and try to bring your site up – you get the same message. You ignore the...

QuickBits: What should I say?

Calling your existing customers every so often to stay in touch just isn’t practical. The next best thing? Send emails. Sure, you get lots of emails and delete most of them, so it’s easy to think that they won’t work when you want to promote your business. But in...

QuickBits: Are you talking to me?

If I called you on the phone I would, well, just talk to you. I wouldn’t think about how to structure my sentences or my paragraphs. I wouldn’t try to sound official or use broad generalities to impress you with my knowledge. I’d just talk to you. And that’s what you...

More on Optimization

In my last two articles on Optimizing for Local Search (http://www.citycent.com/category/seo/ ), I discussed finding and using your keywords to increase your visibility to the search engines for local searches. In my next two posts, I will give you some ideas for...

QuickBits: Are you still there?

A basic principle of promotion, whether on the internet or off, is to keep communicating to your customers – old and new. If you don’t send out advertising to your old customers you fall off their “radar screen” and they will shop elsewhere. And if you don’t...