QuickBits: Would you like a taste?

Rather than just giving a discount, why not give it all away? Well, not the whole thing, just a sample. We’re used to the concept of giving away a sample in grocery stores (”Would you like to try our _______?”), but not so much in many other industries. A sample...

QuickBits: Yelp and Videos

Yelp Help Review sites, such as Yelp, can wield a strong influence on your business – good and bad. Whether you agree with what the reviewers say isn’t the point; you need to do your best to reach out to the complainers and thank the fans. This article gives...

QuickBits: Bacon and About (you)

Bacon and the Internet Lee Odden of TopRank Online Marketing (an excellent resource) spoke at a Social Media Breakfast (bacon and coffee, get it?) in Minneapolis St. Paul. Lee is a highly respected author and speaker and he shared 7 content marketing lessons. These...

QuickBits: Pillars and To Dos

Pillars Are the Start If you don’t have a solid structure holding up your house, it falls down. The same happens with your marketing structure – without a good one your business might fall down. This article discusses the four pillars of marketing your business...

Optimizing for Local Search

What is Search Engine Optimization (SEO)? According to Wikipedia it is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. There are a number of ways to do SEO. Over the next several weeks we will discuss some...

QuickBits: Funnels and Plans

B2B Marketing Steps Your B2B customers don’t have to only listen to what you say – they can simply search on the web and find what your competitors offer, too. They are sophisticated buyers and will certainly do that. But you can make your presence and...

QuickBits: Analytics and Blogs

Google Analytics – Terminology Google Analytics is the web measurement tool we install most often for our clients. It’s free, very comprehensive and a great aide in your online marketing efforts. With Google Analytics you get ongoing usage statistics which...

QuickBits: Tips, Tools and Ideas

17 Simple Marketing Tips and Tools to Boost Your WordPress Business Marketing these days most often entails “Content Marketing” – where you create content (articles, blog posts, Facebook updates, etc.) and then make it available to others. This...