QuickBits: What should I say?

Calling your existing customers every so often to stay in touch just isn’t practical. The next best thing? Send emails. Sure, you get lots of emails and delete most of them, so it’s easy to think that they won’t work when you want to promote your business. But in...

QuickBits: Are you talking to me?

If I called you on the phone I would, well, just talk to you. I wouldn’t think about how to structure my sentences or my paragraphs. I wouldn’t try to sound official or use broad generalities to impress you with my knowledge. I’d just talk to you. And that’s what you...

QuickBits: Are you still there?

A basic principle of promotion, whether on the internet or off, is to keep communicating to your customers – old and new. If you don’t send out advertising to your old customers you fall off their “radar screen” and they will shop elsewhere. And if you don’t...

QuickBits: Can you see me now?

Transparency – also known as honesty – can sound scary at first. Few businesses want to air their dirty laundry. But the online world we live in now requires a business to be visible at all times, and that may require showing some bad along with the good....